Top Gear Taxis takes SEMA guests for a spin

Top Gear USA Camaro taxi

Heading out to the SEMA Show next week in Las Vegas? History’s (Channel) fleet of “Top Gear Taxis” will be on hand offering free rides all week outside the Las Vegas Convention Center during the SEMA Show. Can you say Indian Stig? You could even find your way into a private screening of the first episode.

Its a classy move, but also gives us insight into the show’s advertising. The show will be lining its pockets with paid advertising from the like of General Motors, Ford, Chrysler, Toyota, and Honda. Hopefully the show will be able to maintain a critical edge in spite of the cozy sponorship.

The Chevrolet Camaros will be out in force at History hops to drum up some press for its upcoming show: Top Gear USA. Former attempts to bring Top Gear  to the US have fizzled, but everything appears to be set for the show’s November 21, permeir.

The real questions is why does the US need their own version when we have the BBC ‘s?

“The History channel will be hosting a special private screening of the U.S. version of “Top Gear” on November 3 at the Las Vegas Hilton. Look out for details for your chance to attend. Also, check out History’s fleet of “Top Gear” Taxis, offering free rides all week outside the Convention Center. Be sure to check out “Top Gear” when it premieres on History Sunday, November 21 at 9:00 p.m.” -SEMA

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2 Comments

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