Long time Ford performance tuner and dealership owner, Bob Tasca Sr. died from complications resulting from a fall. He was 83.
Tasca approached Ford Motor Company in the mid 60’s in order to develop performance enhancements for the Ford Mustang which being dominated by competitors on the drag strips. His persistence and tuning led to the development of the 428ci engine and the 1968 Cobra Jet Mustang. He developed a novel marketing scheme to sell performance parts at his dealership: “Win on Sunday. Sell on Monday.” -Which he was credited for coining. In 1969 Tasca toured the country in his 1969 Super Boss Mustang offering $1000 to anyone whose street machine could best his Boss. He was undefeated in 97 races. Continue reading
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