Volkswagen’s “The Force” Named Most Effective Super Bowl Ad… Camaro’s “Miss Evelyn” Most Watched

Miss Evelyn Camaro Super Bowl Commercial

According to Nielsen, Chevrolet’s sultry school teacher “Miss Evelyn” and the Camaro made history during Super Bowl XLV was the most-watched television advertisement of all time. Volkswagen’s lovable Darth Vader in “The Force” was the most effective automotive spot to air during the Super Bowl. Continue reading

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2011 Super Bowl Commercials: Miss Evelyn debuts in the Chevrolet Camaro

Miss Evelyn Camaro Blonda -2011 Super Bowl CommercialClose your eyes, and picture your image of the ideal woman. That attractive, yet intelligent, down to earth with a super model body type of woman. Is she Blonde, Brunet, Asian or a Red Head? – It really doesn’t matter. She is the hot single school teacher we all lusted after in junior high… With a James Bondish sense of adventure.  Of course she loves muscle cars and digs guys who do, right? In this 60 second spot Chevy managed to put everyone of our stereotypical dream girls behind the wheel of a new Camaro. Continue reading

Classic Industries buys The Paddock’s Intellectual Property, Trademarks and Inventory.

The Paddock Parts Logo
General Marketing Capital (GMCI) the parent company behind aftermarket industry giants Classic Industries and OER Parts Groups (Original Equipment Reproduction) has recently completed their purchase of the The Paddock’s intellectual property.
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V-8 Pony Car Drag Race! 2011 Mustang GT vs 2010 Camaro SS vs 2010 Dodge Challenger SRT8

Mustang vs Camaro vs Challenger

Motor Trend TV puts three epic V8 Pony Car contenders to the test: the 2011 Ford Mustang GT, 2010 Chevrolet Camaro SS and 2010 Dodge Challenger SRT8. With more than 1200 heart stopping horsepower the trio dukes it out to see just who is the 1/4 mile king. Video After the jump! Continue reading

The Mopar ’10 Challenger Production Car Pix

Mopar '10 Challenger

Dodge unleashed their first Mopar branded vehicle earlier this month: The Mopar ’10 Challenger. now along with the sketches Dodge has released the production pictures of the limited edition Challenger. Full Image gallery after the jump!

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Vintage Crash Tests. How safe is your vintage iron?

1969 Ford Mustang Wreck

What do you drive? For the past fifteen years my daily driver has been vintage or near classic (20+ years old) for all but five of those years. Countless 1960’s Mustangs and Jeeps with a Miata recently thrown in for good measure. As I get older, I tend to learn more towards function over originality. Don’t get me wrong. I am an automotive purist. I’ll curse and mutter underneath my breathe if you turn your 1967 Mustang into Eleanor. If you do it to an original Shelby, well, I might even do it to your face. Don’t get me wrong your have every right to strut around thinking your Nicholas Cage, just don’t butcher a classic Mustang to do it. (If you feel urge to own an Eleanor buy a Dynacorn Mustang Body Shell and make that a clone of a clone. ) -But what I do think is that safe minded upgrades not only increase the drive-ability and value of your car… they just might save your life. Continue reading

Dodge Announces Limited Edition MOPAR ’10 Challenger

Mopar '10 Challenger.
The The Mopar 10 Challenger is the first production vehicle to be sold with a Mopar badge. It’s a special edition Challenger limited to 500 copies. Video contains shots of the vehicle, interior/exterior sketches, clips from Dodge CEO Ralph Gilles, Mopar CEO Pietro Gorlier, exterior designer Mark Trostle, interior designer Dan Zimmermann after the jump. It is the first production vehicle to be sold with a Mopar badge. It’s a special edition Challenger limited to 500 copies. Continue reading

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